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TikTok is introducing a new feature that enables them to lessen the amount of AI-made videos appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 thousand million AI videos.

Testing and Rollout

The new functionality is being tested over the next few weeks before a full-scale release. This advancement coincides with a rise in content created by AI, spurred by recent AI video creators.

AI Proliferation Online

Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, mass-produced content that is frequently absurd or surreal.

Based on user feedback that numerous viewers like content created using AI tools, including digital art to science explainers, and we aim to give people the ability to adjust the amount of that, based on their own choices,” stated a company executive.

AI on the Platform

TikTok disclosed that there are now 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 mn media items are uploaded to the service each day, making AI-generated material a relatively small portion of its overall inventory.

Customizing Your Feed

Users will be able to decrease or raise the amount of AI-generated videos they view by opening the “manage topic” option in the app and selecting the AI content topic. Further subjects that currently be modified under the setting include news, fashion, cosmetics, and dance.

Platform Guidelines

The platform’s policies require users to identify convincing AI-generated content, and it prohibits harmful AI impersonations of public figures or critical incidents. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.

Additionally, the app will henceforth apply an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This measure is intended to deter users from trying to circumvent the labeling process.

Responsible AI Funding

The company is also launching a $2m educational fund for professionals and organizations to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.

Moderation Strategy

The platform has justified its content review process, during discussion over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to cut a significant number of roles in its trust and safety team in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.

A company official explained that human moderation would still have a role, but AI can protect employees by eliminating the most distressing content prior to it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.

We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”